If you were lucky enough to attend a Bob Wills and the Texas Playboys show in the 1930s or 1940s, the King of Western Swing made sure that he had more to sell you than a good time. Wills traveled with an embroidery machine and his crew would embroider guests' names on a branded pennant while they waited for the show to begin. That makes the pennant the very first piece of Country Music tour merchandise.
Customize with any name or word you like (but keep it clean, partner).
